On the Multicultural Side.
Toyota is looking to maximize the sales potential of the Corolla by targeting African-American, Asian, and Hispanic consumers. This move comes after US sales of the Corolla fell 11% through October.
Telemundo has officially announced the launch of their new e-commerce platform, ShopTelemundo. They are looking at this new site not only as a driver of additional revenue, but also as a source of powerful data. As a longer-term goal, Telemundo hopes to reach a place where purchases from the site influence TV content.