According to Jeanine Poggi from AdAge, we are looking out for female empowerment and lots of humor. Women have been historically under-represented in Super Bowl ads even though they account for nearly half of the viewership. It makes sense that Procter & Gamble and Bumble are planning to run ads where women are at the main stage.
After Anheuser-Busch’s 2017 spot centering on its immigrant roots, they have explicitly stated they would avoid any politically charged theme in Super Bowl LIII. It seems that while marketers are avoiding controversy, they’re instead, focusing on a more light-hearted approach. Colgate is introducing Luke Wilson to promote their line, Colgate Total, and Hyundai will feature an ad starring Jason Bateman.
Mind you, an ad slot for the Super Bowl is not cheap: a 30 second-spot is priced at a chill, $5 million by CBS. So, we’re always excited to see if the different commercial(s) are worth the big-spend or not. Either way, it’s still fun to watch every brand put their best foot forward with some fresh, new, and hopefully enjoyable spots. However, it’s important to note that last year’s game saw a 7% dip in ratings, its lowest since 2009.
We’ll update you on our favorites after the game. What commercials are you most excited for this year?