Smartphones are slowly, but inevitably becoming the “first screen,” competing with television when it comes to video consumption. Social media also contributes to smartphones competing with TV during key parts of the day.
U.S. Hispanics spend nearly 66% more time per week watching videos on their smartphones compared to the total market. They are continually searching for content that reflects their values and culture. What’s more, is that 73% of third-generation Hispanics watch videos that speak to their heritage, and two out of three bilingual Hispanics watch videos in Spanish.
This is the era of “Snack Ads,” or “snackables,” which are short videos less than 10-seconds long. They are excellent for captivating our consumers, because their attention span continues to decrease due to the massive amount of available content. So, expect to see shorter ads in the future.
Ultimately, video is still king; the differentiator will be creativity.