Out with the old and in with the new…
Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) are reshaping the world around us. That’s quite extraordinary, seeing that these technologies are still in their infantile years. Think about it. Now, we have virtual shopping, home automation, digital currencies, online relationships, and so on. Reality is quickly fading as more people are learning to live in this virtual world created by technology.
The battlefield where brands fight to gain the favor of the consumers has changed dramatically from the once invincible shopping mall. There’s no need for thousands of square feet when people can easily accomplish their shopping on apps just a few inches from their faces. Our progression from reality to virtuality is well underway.
AI is the newest wave of marketing lead by data and is taking the digital world by storm. AI learns consumer habits and uses that information for future optimization. It allows marketers to know how their customers feel, think, and what they are saying about their brands in real-time.
The result? Smarter advertising that hits the core of consumer desires at the right time.