Being a musician has helped me a lot as a project manager at PM3. And being a project manager has also helped me to become a better musician. Sounds weird? Maybe. But, in my experience, both professions have lots in common: they both need different players, working together in synchrony to create sweet music. Let me explain it to you…
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In this COVID-19 world, we all have had to adjust to new realities and circumstances each day. But now that many areas of the country are opening up, we’re realizing that our adjustment period is not over. As our expectations are continually changing, we are beginning to ask new questions. Will it always be like this? Will we ever get back to normal? What is the new normal? […]
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A day in the life of an advertising project manager can get pretty hectic, like many things in advertising. Let’s face it: the ad world moves fast and lives in a permanently accelerated rush mode. Yes, even during supposedly “slow times” like the ones we’re living requires that we engage in what looks like a dangerous dance with chaos to get ahead and stay ahead. How is that […]
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As for those of you that did read last week’s article, you know it’s time to begin production for the actual commercial! To start, we need to find who would be best suited to bring the idea to life. Most creative shops in this phase will start by looking for a production company. Fortunately, our agency already has an internal production team, so we let them take lead […]
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Thirty seconds isn’t a significant amount of time, especially when talking about TV time. Sometimes those 30 seconds aren’t even noticeable to the audience, because people don’t watch TV for the commercials. That’s why finding the right way to impact and generate attention is so crucial when brainstorming, creating, and producing a spot. Those 30 seconds of time are critical for the client’s business and their agency’s reputation. […]
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