#production

Advertising
06 Mar 2019

From the brief to the screen (Part 2)

As for those of you that did read last week’s article, you know it’s time to begin production for the actual commercial! To start, we need to find who would be best suited to bring the idea to life. Most creative shops in this phase will start by looking for a production company. Fortunately, our agency already has an internal production team, so we let them take lead […]

READ MORE
Advertising
27 Feb 2019

From the brief to the screen (Part 1)

Thirty seconds isn’t a significant amount of time, especially when talking about TV time. Sometimes those 30 seconds aren’t even noticeable to the audience, because people don’t watch TV for the commercials. That’s why finding the right way to impact and generate attention is so crucial when brainstorming, creating, and producing a spot. Those 30 seconds of time are critical for the client’s business and their agency’s reputation. […]

READ MORE

Have a challenge for us?

We have answers... in English or Spanish!