U.S. Hispanics are becoming the main driving force in the U.S. economy. Not only that, but companies are aware of this, and you can see it in how they are changing the ways they do business. That’s because there’s a lot to gain from successfully reaching this community, which represents 18% of the U.S. population with a buying power of $1.7 trillion. Being aware of these numbers, brands […]
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It sounded like an impossible task. Will we have to wear face masks? What happens if some people don’t want to use them? How many meters apart are we going to sit from each other? Will the director understand me when I whisper my concerns in his ear with a piece of cloth covering my mouth?
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What do $1.3T dollars and over ¼ of the future U.S. population have in common? They’re both tied to the Latino demographic. If you research business articles from the last decade, you’ll see an overwhelming abundance of information discussing the importance of connecting with Latinos…yet it’s 2021, and a lot of companies are still playing catchup.
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From this innate desire, I’ve developed a mentality that allows me to visualize everything with an open mind. While lending yourself to new things usually sparks feelings of insecurity and fear, these moments are essential for learning and growing. Having the initiative to get out of your comfort zone helps you discover the world around you. As you can imagine, this process isn’t easy, but it has provided […]
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For a long time, our life on social media was centered around Likes and Comments. But, as time progressed, we began using hashtags in our photos, memories, and moments to file our posts into a population of similar content. These tags allow us to share our posts with the world through a word, phrase, or sentence that perfectly embodies everything we live, feel, or think. A picture’s no […]
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Pride season was back in June and we’re still talking about this? Yes, we are. Why? Well, because LGBTQQIP2SAA (Which stands for: Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Pansexual, 2-spirited, Asexual, and Allies. For the sake of brevity, we’ll refer to LGBTQQIP2SAA as LGBTQ+ for the remainder of this article) people are proudly LGBTQ+ all year long, and your support as a company or brand, if you […]
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Yet, it feels that way because we can exchange information across the globe in a snap. For me, I find it fascinating to see the diversity and rapid evolution of Latin America’s popular culture as new trends enter and older ones depart. There are many common features that unite and define pop-culture, including music, food, fashion, and of course the topic that inspired me to write this: Latin […]
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Face it. Advertising is powerful. However, it’s not the type of power we commonly associate with physical strength or brute force. Instead, advertising utilizes the power of words and visuals to push us into action. I used the word action because it’s very open ended. For example, have you ever seen a commercial for the 16th time and immediately changed the channel? Well that’s an action. On the […]
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Sometimes we don’t even notice, because it’s revealed through our eye movements or facial expressions, but nevertheless, we are negotiating. An article from BBC based on a study published in the magazine, Evolution and Human Behaviour, says that frowning is not to scare people away, but an intrinsic technique of negotiation to get what we want. The harder it looks like we are going to make it for […]
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It’s about time we address the elephant in the room. And that elephant is the HUGE opportunity many businesses and marketers are overlooking. As for the room? Well, that’s the U.S. Hispanic market. Check it out.
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