#multiculturality

Culture
24 Feb 2020

Moving to America

From this innate desire, I’ve developed a mentality that allows me to visualize everything with an open mind. While lending yourself to new things usually sparks feelings of insecurity and fear, these moments are essential for learning and growing. Having the initiative to get out of your comfort zone helps you discover the world around you. As you can imagine, this process isn’t easy, but it has provided […]

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Marketing
11 Sep 2019

Hashtag Activism: The new power of a hashtag

For a long time, our life on social media was centered around Likes and Comments. But, as time progressed, we began using hashtags in our photos, memories, and moments to file our posts into a population of similar content. These tags allow us to share our posts with the world through a word, phrase, or sentence that perfectly embodies everything we live, feel, or think. A picture’s no […]

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Marketing
11 Jul 2019

Somewhere beyond the rainbow:
Why brands should be marketing to the LGBT community all year long

Pride season was back in June and we’re still talking about this? Yes, we are. Why? Well, because LGBTQQIP2SAA (Which stands for: Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Pansexual, 2-spirited, Asexual, and Allies. For the sake of brevity, we’ll refer to LGBTQQIP2SAA as LGBTQ+ for the remainder of this article) people are proudly LGBTQ+ all year long, and your support as a company or brand, if you […]

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Marketing
wall with graffiti art using some hispanic memes pm3 agency
31 May 2019

The deeper meaning of hispanic memes

Yet, it feels that way because we can exchange information across the globe in a snap. For me, I find it fascinating to see the diversity and rapid evolution of Latin America’s popular culture as new trends enter and older ones depart. There are many common features that unite and define pop-culture, including music, food, fashion, and of course the topic that inspired me to write this: Latin […]

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Marketing
01 Apr 2019

Badvertising

Face it. Advertising is powerful. However, it’s not the type of power we commonly associate with physical strength or brute force. Instead, advertising utilizes the power of words and visuals to push us into action. I used the word action because it’s very open ended. For example, have you ever seen a commercial for the 16th time and immediately changed the channel? Well that’s an action. On the […]

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Business
08 Mar 2019

Communication and Negotiation in a Multicultural Environment

Sometimes we don’t even notice, because it’s revealed through our eye movements or facial expressions, but nevertheless, we are negotiating. An article from BBC based on a study published in the magazine, Evolution and Human Behaviour, says that frowning is not to scare people away, but an intrinsic technique of negotiation to get what we want. The harder it looks like we are going to make it for […]

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Marketing
13 Feb 2019

Hispanics The Undeniable Opportunity

It’s about time we address the elephant in the room. And that elephant is the HUGE opportunity many businesses and marketers are overlooking. As for the room? Well, that’s the U.S. Hispanic market. Check it out.

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Culture
07 Sep 2018

A Personal Take on Hispanic Heritage

I have always found myself to be connected to the Hispanic culture even though I grew up in Atlanta, Georgia. I can attribute my multicultural upbringing to my family’s diverse background. With a mother from Panama, father from Spain, and my grandparents hailing from Guatemala and Cuba, I guess you could say I’m very multicultural. My parents raised me to only speak Spanish at home, and I attended […]

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Culture
Brewers baseball team case study
30 Aug 2018

Growing the Milwaukee Brewers’ Latino Fanbase

Milwaukee is a unique place with lots of summer activities, beer, brats, and of course, baseball! Home of the Brewers, the city has been united around the sport as early as the 1880s. Despite their market being one of the smallest in the league in terms of population, the Brewers are one of the highest attended teams in the MLB. In 2016, the Brewers had 38% of the […]

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