#marketing trends

09 Apr 2020

Digital marketing trends in 2020

It doesn’t take Google Lens to see all the strides the company makes continuously to keep ahead of the curve. Used by 800 million people, and counting, Google Discover is the new name for Google Feed, which allows iPhone and Android users to personalize their newsfeed by following or unfollowing chosen topics. Being one of the top latest trends in digital marketing, Google Discovery Ads are immersive and […]

18 Dec 2019

The Fickle Battlefield for Consumers
A brief write-up on AI, AR, & VR marketing.

Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) are reshaping the world around us. That’s quite extraordinary, seeing that these technologies are still in their infantile years. Think about it. Now, we have virtual shopping, home automation, digital currencies, online relationships, and so on. Reality is quickly fading as more people are learning to live in this virtual world created by technology. The battlefield where brands […]

18 Jun 2019

2% of the U.S. Runs Twitter and What that Means for Your Brand

Pew Research has recently released a report that details the demographics and engagement of Twitter users. This virtual census is a useful tool for understanding who we are talking to when we send a Tweet and can help us learn how to get the best out of Twitter.

28 Dec 2018

Change and Permanence: what 2019 holds for us

This is real. As you read this blog post, people in Sweden are waiting in lines to have microchips inserted under their skin. These tiny chips are no bigger than a grain of rice, and once inserted into a person’s thumb, will allow them to access their homes, offices, and gyms by swiping their hand against a digital reader. The microchips can even store contact details, social media […]

29 Oct 2018

Top 5 Digital Marketing Trends for the Hispanic Market in 2019

The tech takeover is upon us, and U.S. Hispanics are leading the way when it comes to technology adoption. They use digital devices for many purposes, like looking for deals, searching for jobs or courses, and various day-to-day activities such as banking transactions. They are tech savvy and consume mobile video at much higher rates than non-Hispanic whites. However, translating ads and websites is not enough for the […]

Agency News
After millenials the plurals
30 Aug 2018

Marketing to the Next Generation After Millenials: the Plurals

Reaching the next the generation after Millenials, the Plurals, requires a different approach for marketing and advertising. It demands an approach that speaks their language beyond Spanish communication.  In a culture where marketers are continually vying for attention from various groups, Generation Z, AKA the Plurals, will be the ultimate challenge. However, appealing to this particular Hispanic demographic is a golden opportunity because they are projected to reach […]