U.S. Hispanics are becoming the main driving force in the U.S. economy. Not only that, but companies are aware of this, and you can see it in how they are changing the ways they do business. That’s because there’s a lot to gain from successfully reaching this community, which represents 18% of the U.S. population with a buying power of $1.7 trillion. Being aware of these numbers, brands […]
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What do $1.3T dollars and over ¼ of the future U.S. population have in common? They’re both tied to the Latino demographic. If you research business articles from the last decade, you’ll see an overwhelming abundance of information discussing the importance of connecting with Latinos…yet it’s 2021, and a lot of companies are still playing catchup.
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Don’t blink! You might miss advertising’s next best thing. For decades, advertisers targeting U.S. Hispanics have utilized traditional outlets like TV, radio, relevant magazines, and local newspapers to effectively communicate campaigns. While these conventional media vehicles supported our client’s marketing efforts for a lengthy era, the time has now come for them to take the backseat. As you know, a myriad of new opportunities emerge every year making […]
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It’s about time we address the elephant in the room. And that elephant is the HUGE opportunity many businesses and marketers are overlooking. As for the room? Well, that’s the U.S. Hispanic market. Check it out.
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The tech takeover is upon us, and U.S. Hispanics are leading the way when it comes to technology adoption. They use digital devices for many purposes, like looking for deals, searching for jobs or courses, and various day-to-day activities such as banking transactions. They are tech savvy and consume mobile video at much higher rates than non-Hispanic whites. However, translating ads and websites is not enough for the […]
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Milwaukee is a unique place with lots of summer activities, beer, brats, and of course, baseball! Home of the Brewers, the city has been united around the sport as early as the 1880s. Despite their market being one of the smallest in the league in terms of population, the Brewers are one of the highest attended teams in the MLB. In 2016, the Brewers had 38% of the […]
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