Agency News
After millenials the plurals
30 Aug 2018

Marketing to the Next Generation After Millenials: the Plurals

Reaching the next the generation after Millenials, the Plurals, requires a different approach for marketing and advertising. It demands an approach that speaks their language beyond Spanish communication.  In a culture where marketers are continually vying for attention from various groups, Generation Z, AKA the Plurals, will be the ultimate challenge. However, appealing to this particular Hispanic demographic is a golden opportunity because they are projected to reach […]