I know the answer you’re waiting for: “creativity is the fuel and engine of this business” and “it is vital for a marketing plan.” But when I turn on the TV –or your preferred way of consuming entertainment– the answer is anything but clear. I take off my shoes, lay down on the bed, grab the remote and turn on the TV. In an endless process of zapping […]
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It doesn’t take Google Lens to see all the strides the company makes continuously to keep ahead of the curve. Used by 800 million people, and counting, Google Discover is the new name for Google Feed, which allows iPhone and Android users to personalize their newsfeed by following or unfollowing chosen topics. Being one of the top latest trends in digital marketing, Google Discovery Ads are immersive and […]
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For a long time, our life on social media was centered around Likes and Comments. But, as time progressed, we began using hashtags in our photos, memories, and moments to file our posts into a population of similar content. These tags allow us to share our posts with the world through a word, phrase, or sentence that perfectly embodies everything we live, feel, or think. A picture’s no […]
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Pew Research has recently released a report that details the demographics and engagement of Twitter users. This virtual census is a useful tool for understanding who we are talking to when we send a Tweet and can help us learn how to get the best out of Twitter.
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Yet, it feels that way because we can exchange information across the globe in a snap. For me, I find it fascinating to see the diversity and rapid evolution of Latin America’s popular culture as new trends enter and older ones depart. There are many common features that unite and define pop-culture, including music, food, fashion, and of course the topic that inspired me to write this: Latin […]
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Don’t blink! You might miss advertising’s next best thing. For decades, advertisers targeting U.S. Hispanics have utilized traditional outlets like TV, radio, relevant magazines, and local newspapers to effectively communicate campaigns. While these conventional media vehicles supported our client’s marketing efforts for a lengthy era, the time has now come for them to take the backseat. As you know, a myriad of new opportunities emerge every year making […]
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The tech takeover is upon us, and U.S. Hispanics are leading the way when it comes to technology adoption. They use digital devices for many purposes, like looking for deals, searching for jobs or courses, and various day-to-day activities such as banking transactions. They are tech savvy and consume mobile video at much higher rates than non-Hispanic whites. However, translating ads and websites is not enough for the […]
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