I know the answer you’re waiting for: “creativity is the fuel and engine of this business” and “it is vital for a marketing plan.” But when I turn on the TV –or your preferred way of consuming entertainment– the answer is anything but clear. I take off my shoes, lay down on the bed, grab the remote and turn on the TV. In an endless process of zapping […]
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How many times have you seen headlines like these? • “Start your own business the easy way.” • “These 3 copywriting tips will rocket your sales!” • “5 ways to 10x your copy’s performance.” We’ve all read those articles that bait you in with too-good-to-be-true claims. But, how many of those articles, blogs, or e-books can you recall actually making a significant improvement to your life or profession? […]
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Without a doubt, comic books have driven me to become a graphic designer. They’ve inspired me since the day my mom gave me copies of the Flash, Batman, the Smurfs, and Condorito. I was immediately captivated by the stories, and in that moment, I decided my future would always incorporate the imaginative world of comics. My work has many parallels to the process of creating a comic book. […]
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Face it. Advertising is powerful. However, it’s not the type of power we commonly associate with physical strength or brute force. Instead, advertising utilizes the power of words and visuals to push us into action. I used the word action because it’s very open ended. For example, have you ever seen a commercial for the 16th time and immediately changed the channel? Well that’s an action. On the […]
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I’ll admit, many advertisements are far from being a masterpiece, but there is art in ads. In fact, you can find plenty of artistry in advertising around the world. You see, I’ve been working in advertising for over two decades, and while many people may see me as a designer on the surface, I am truly an artist at heart. I enjoy the privilege of running back and […]
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