I know the answer you’re waiting for: “creativity is the fuel and engine of this business” and “it is vital for a marketing plan.” But when I turn on the TV –or your preferred way of consuming entertainment– the answer is anything but clear. I take off my shoes, lay down on the bed, grab the remote and turn on the TV. In an endless process of zapping […]
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How many times have you seen headlines like these? • “Start your own business the easy way.” • “These 3 copywriting tips will rocket your sales!” • “5 ways to 10x your copy’s performance.” We’ve all read those articles that bait you in with too-good-to-be-true claims. But, how many of those articles, blogs, or e-books can you recall actually making a significant improvement to your life or profession? […]
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Yet, it feels that way because we can exchange information across the globe in a snap. For me, I find it fascinating to see the diversity and rapid evolution of Latin America’s popular culture as new trends enter and older ones depart. There are many common features that unite and define pop-culture, including music, food, fashion, and of course the topic that inspired me to write this: Latin […]
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Face it. Advertising is powerful. However, it’s not the type of power we commonly associate with physical strength or brute force. Instead, advertising utilizes the power of words and visuals to push us into action. I used the word action because it’s very open ended. For example, have you ever seen a commercial for the 16th time and immediately changed the channel? Well that’s an action. On the […]
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As for those of you that did read last week’s article, you know it’s time to begin production for the actual commercial! To start, we need to find who would be best suited to bring the idea to life. Most creative shops in this phase will start by looking for a production company. Fortunately, our agency already has an internal production team, so we let them take lead […]
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Thirty seconds isn’t a significant amount of time, especially when talking about TV time. Sometimes those 30 seconds aren’t even noticeable to the audience, because people don’t watch TV for the commercials. That’s why finding the right way to impact and generate attention is so crucial when brainstorming, creating, and producing a spot. Those 30 seconds of time are critical for the client’s business and their agency’s reputation. […]
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The fear of being creative is a curious yet common thing. “I can’t do that. I’m not creative. I don’t know how. Heck, I don’t even know how to begin.” All around the world in all the industries and all socio-cultural contexts, there are people who fear being creative. As you can see, it’s not that they are afraid they can’t be creative, it’s that they fear being […]
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