#business opportunities

Marketing
09 Apr 2020

Digital marketing trends in 2020

It doesn’t take Google Lens to see all the strides the company makes continuously to keep ahead of the curve. Used by 800 million people, and counting, Google Discover is the new name for Google Feed, which allows iPhone and Android users to personalize their newsfeed by following or unfollowing chosen topics. Being one of the top latest trends in digital marketing, Google Discovery Ads are immersive and […]

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Advertising
18 Dec 2019

The Fickle Battlefield for Consumers
A brief write-up on AI, AR, & VR marketing.

Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) are reshaping the world around us. That’s quite extraordinary, seeing that these technologies are still in their infantile years. Think about it. Now, we have virtual shopping, home automation, digital currencies, online relationships, and so on. Reality is quickly fading as more people are learning to live in this virtual world created by technology. The battlefield where brands […]

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Marketing
11 Sep 2019

Hashtag Activism: The new power of a hashtag

For a long time, our life on social media was centered around Likes and Comments. But, as time progressed, we began using hashtags in our photos, memories, and moments to file our posts into a population of similar content. These tags allow us to share our posts with the world through a word, phrase, or sentence that perfectly embodies everything we live, feel, or think. A picture’s no […]

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Marketing
11 Jul 2019

Somewhere beyond the rainbow:
Why brands should be marketing to the LGBT community all year long

Pride season was back in June and we’re still talking about this? Yes, we are. Why? Well, because LGBTQQIP2SAA (Which stands for: Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Pansexual, 2-spirited, Asexual, and Allies. For the sake of brevity, we’ll refer to LGBTQQIP2SAA as LGBTQ+ for the remainder of this article) people are proudly LGBTQ+ all year long, and your support as a company or brand, if you […]

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Marketing
18 Jun 2019

2% of the U.S. Runs Twitter and What that Means for Your Brand

Pew Research has recently released a report that details the demographics and engagement of Twitter users. This virtual census is a useful tool for understanding who we are talking to when we send a Tweet and can help us learn how to get the best out of Twitter.

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Marketing
25 Apr 2019

Digital Marketing to Reach Hispanics

Don’t blink! You might miss advertising’s next best thing. For decades, advertisers targeting U.S. Hispanics have utilized traditional outlets like TV, radio, relevant magazines, and local newspapers to effectively communicate campaigns. While these conventional media vehicles supported our client’s marketing efforts for a lengthy era, the time has now come for them to take the backseat. As you know, a myriad of new opportunities emerge every year making […]

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Marketing
13 Feb 2019

Hispanics The Undeniable Opportunity

It’s about time we address the elephant in the room. And that elephant is the HUGE opportunity many businesses and marketers are overlooking. As for the room? Well, that’s the U.S. Hispanic market. Check it out.

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Marketing
28 Dec 2018

Change and Permanence: what 2019 holds for us

This is real. As you read this blog post, people in Sweden are waiting in lines to have microchips inserted under their skin. These tiny chips are no bigger than a grain of rice, and once inserted into a person’s thumb, will allow them to access their homes, offices, and gyms by swiping their hand against a digital reader. The microchips can even store contact details, social media […]

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Marketing
29 Oct 2018

Top 5 Digital Marketing Trends for the Hispanic Market in 2019

The tech takeover is upon us, and U.S. Hispanics are leading the way when it comes to technology adoption. They use digital devices for many purposes, like looking for deals, searching for jobs or courses, and various day-to-day activities such as banking transactions. They are tech savvy and consume mobile video at much higher rates than non-Hispanic whites. However, translating ads and websites is not enough for the […]

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Agency News
After millenials the plurals
30 Aug 2018

Marketing to the Next Generation After Millenials: the Plurals

Reaching the next the generation after Millenials, the Plurals, requires a different approach for marketing and advertising. It demands an approach that speaks their language beyond Spanish communication.  In a culture where marketers are continually vying for attention from various groups, Generation Z, AKA the Plurals, will be the ultimate challenge. However, appealing to this particular Hispanic demographic is a golden opportunity because they are projected to reach […]

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