It doesn’t take Google Lens to see all the strides the company makes continuously to keep ahead of the curve. Used by 800 million people, and counting, Google Discover is the new name for Google Feed, which allows iPhone and Android users to personalize their newsfeed by following or unfollowing chosen topics. Being one of the top latest trends in digital marketing, Google Discovery Ads are immersive and […]
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Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) are reshaping the world around us. That’s quite extraordinary, seeing that these technologies are still in their infantile years. Think about it. Now, we have virtual shopping, home automation, digital currencies, online relationships, and so on. Reality is quickly fading as more people are learning to live in this virtual world created by technology. The battlefield where brands […]
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Season of Change As you are reading this, Labor Day weekend is well in the rear-view mirror as we collectively barrel down the road to fall. If spring is the season of renewal, then fall is the season of change. Here in Georgia, that means that the temperature is making its slow and irregular descent from the punishing 90s to the much more tolerable 70s. Farmers across the […]
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School’s out for summer! This joyous exclamation may not seem relevant to anyone who’s done with school or those without children, but to us in metro-Atlanta this means our commute time feels a lot more manageable. Of course, summer is about more than less-crowded highways. This season ushers in warmer weather, higher humidity, and much needed trips to the beach or lake. On top of basking in the […]
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Pew Research has recently released a report that details the demographics and engagement of Twitter users. This virtual census is a useful tool for understanding who we are talking to when we send a Tweet and can help us learn how to get the best out of Twitter.
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The flowers are in bloom, the Brewer’s baseball season is starting up (pardon our client bias), and the sun is shining bright. It’s the season of rebirth and endless strategy briefs, which means we are on the lookout for new data and creative inspiration. In this edition of the newsletter, we’ll take a look at the concerning threat of mobile ad fraud and how it’s affecting ad agencies. […]
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The Super Bowl LIII is upon us, and this time around, it’s in our home town of Atlanta, Georgia. We’re excited and also a little apprehensive about what kind of traffic these pre-game parties and events will bring as we get closer to February 3.
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Thanksgiving has come and gone. Christmas and the New Year are on the horizon. And we can’t leave our houses without at least three layers of clothes which can only mean one thing; winter is here! But don’t fret, you have this informative newsletter to keep you warm until spring. Below you’ll find a look at how retailers are handling the holiday season and some of our favorite […]
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The tech takeover is upon us, and U.S. Hispanics are leading the way when it comes to technology adoption. They use digital devices for many purposes, like looking for deals, searching for jobs or courses, and various day-to-day activities such as banking transactions. They are tech savvy and consume mobile video at much higher rates than non-Hispanic whites. However, translating ads and websites is not enough for the […]
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