In this example, “Exit Only” got translated to “Success Here.” There’s art and nuance to a proper translation and a lot of people don’t see the value in that, which is why they miss out on opportunities with Hispanic Markets. Given the example, we’re not talking about this happening to only small companies. This can happen to any size of business. All you need is one person to overlook the proper translation or forget to double check. Translation problems and shortcomings are actually quite common and happen for a variety of reasons. Maybe the person in charge of the translation was rushed; maybe they weren’t sure how to translate something and blindly trusted in a program; or maybe there wasn’t even a person assigned to translate the text because A.I. is so advanced they didn’t feel the need to involve a human. Before you get overwhelmed with all the translation problems that exist, let’s address how to avoid these issues with some solutions.