Hispanics The Undeniable Opportunity

13 February 2019
By: Pm3 agency

It’s about time we address the elephant in the room. And that elephant is the HUGE opportunity many businesses and marketers are overlooking. As for the room? Well, that’s the U.S. Hispanic market. Check it out.

From 2010-2017 multiculturals represented 95% of the U.S. population growth.

Hispanics constituted nearly 2/3 of that percentage.

Their growth is coming from the inside, not the outside. In 2015, 66% came from births, while only 34% came from immigration.

Hispanics are a sizable portion of the economy.

 

 

Hispanics contributed

$2.13T

to the U.S. GDP in 2015.

If Hispanics were their own country, they would be:

 

7th

largest in the world.

 

3rd

fastest growing.

59% of Hispanics report that:

“There is a big and positive impact on my opinion of a brand when they reach out to people who look like me.”


Sources: Horowitz: Focus Latino, 2017

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