Their growth is coming from the inside, not the outside. In 2015, 66% came from births, while only 34% came from immigration.
It’s about time we address the elephant in the room. And that elephant is the HUGE opportunity many businesses and marketers are overlooking. As for the room? Well, that’s the U.S. Hispanic market. Check it out.
From 2010-2017 multiculturals represented 95% of the U.S. population growth.
Hispanics constituted nearly 2/3 of that percentage.
Hispanics are a sizable portion of the economy.
to the U.S. GDP in 2015.
If Hispanics were their own country, they would be:
largest in the world.
59% of Hispanics report that:
“There is a big and positive impact on my opinion of a brand when they reach out to people who look like me.”
Sources: Horowitz: Focus Latino, 2017
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