The client must “buy,” or agree, to the idea of who will be the best director to lead this project and which Production company will best fulfill expectations in terms of timing, usage of resources, vision, and of course, best budgets. The cheapest option isn’t always selected because factors like quality, experience, the director’s point of view, and filming locations play a very important role in this decision-making stage. Now that the best Director and Production studio is selected, it’s time to begin the Pre-production stage.
Pre-production involves hours and hours of hard work and a myriad of decisions. Casting, locations, lenses, hours to film, music, voiceovers, and many other details are placed on top of the table. All these details will make the final piece majestic. So, being organized and diligent, while keeping the idea and business objective on track, are vital if we want to move forward. Some of these details, like casting and locations, are highly recommended to be shared with the client during the process since they involve investment and time to get there. And since we are in business… TIME means MONEY!