Napa OTT

NAPA OTT

Hispanics dominate mobile video: 90% percent of U.S. Hispanics have subscribed to at least one Video on Demand Service (SVOD), which is why we ran NAPA video spots across OTT on Telemundo via Roku, Fire TV, and Connected TVs (90% of NBCU inventory) during 2018 Q2 and Q3.

OTT delivers

The best of TV with the capability to precisely target viewers down to the zip code level, and use factors like demographics, lifestyle and interests.

Strategy

With our campaign, we used weather trigger overlays that allowed for customization by zip code, directing the user to the nearest NAPA store.

NBCU assisted in developing messaging that aligned to NAPA, swapping in different video commercial creatives.

Leveraged the 2018 World Cup programming based on NAPA Hispanic consumer’s interests in soccer.

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