Cox wanted to
spread the word to existing/ potential customers about their huge selection of fútbol programming.
Fútbol is life for many, especially Hispanics. That means if you don’t have access to your favorite team’s game, you’re missing out on life. That’s not bueno.
spread the word to existing/ potential customers about their huge selection of fútbol programming.
Utilizing internal and external marketing resources such as TV, digital platforms, and direct mail, we spread the good word to fútbol lovers that Cox has all the channels they need to keep their head in the game.
Direct Mail had a response rate of
28%
We also achieved
1,493
new video connects.
