One size doesn’t fit all. That’s why we took a General Market campaign and added some Latino flare to communicate more effectively with the Hispanic demographic.
to hone in on young bilingual Hispanics to increase their residential TV, Internet, and landline market share.
that is the question. This 12-month campaign enticed young, tech savvy Latino couples to leave their out of touch neighbors in the past and stay up to speed with Cox.
increase in online sales.
Lower cost per lead (Hispanics).
The campaign was so successful, it even outperformed the General market campaigns.