Current is Cool

As you know, Hispanic DIY folks enjoy fixing any and everything, including cars. More than just a hobby, it’s a lifestyle, there’s a community, and as with any group, it’s not just the passion that brings people together.

Having a car is crucial for Latinos accelerating towards the American dream. The tricky part is to keep the car running, which is where NAPA can play a big role.

Fútbol is life for many, especially Hispanics. That means if you don’t have access to your favorite team’s game, you’re missing out on life. That’s not bueno.

When you think of fun, does ‘employee training’ come to mind? Probably not, but that didn’t stop us from defying the odds and turning an egregious task into something memorable.

Can you imagine receiving $1,000 a day for the rest of your life? Well, that’s exactly what happens when you win Georgia Lottery’s Cash4Life game.

One size doesn’t fit all. That’s why we took a General Market campaign and added some Latino flare to communicate more effectively with the Hispanic demographic.

Is the grass really greener on the other side? Regarding cable/Internet providers, people seemed to be uncertain on who is actually the best, so we decided to clear the air.

When companies want to expand their market share and reach more Hispanics, they come to us. Cox Communications came to us in 2007 and we’ve been amigos ever since.

When it comes to TV, adults have plenty of channels to choose from. As for babies, not so much. So, Cox decided to add entertainment for toddlers to enjoy alongside their favorite sippy cup.

Hispanics dominate mobile video: 90% percent of U.S. Hispanics have subscribed to at least one Video on Demand Service (SVOD), which is why we ran NAPA video spots across OTT.