When companies want to expand their market share and reach more Hispanics, they come to us. Cox Communications came to us in 2007 and we’ve been amigos ever since.
brought us on board to expand their Hispanic customer base with an integrated marketing strategy.
This wasn’t our first fiesta, so we hit the ground running. Using undeniable insights, we crafted TV spots, mobile advertisements, and direct mailers that spoke to the Latin-American demographics on a personal basis.
Since we began crafting messaging to Hispanics for Cox, Hispanics have outperformed the general market three to one. In 2007 Cox had a net gain of over
high speed internet customers in the same year.
We’ve maintained great results ever since. Recently,
we nearly doubled Cox’s Latino Pak signups from 2016 to 2017.
Stay tuned, because we’re not done yet!