Cox Babies

Big Fun for the Little Ones

When it comes to TV, adults have plenty of channels to choose from. As for babies, not so much. So, Cox decided to add entertainment for toddlers to enjoy alongside their favorite sippy cup.

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Cox isn’t Kidding Around

In order to get the word out, we needed to inform Hispanic families about Cox’s newest channels: CBeebies and Baby TV. Why? Because Cox Loves Babies and they deserve entertainment options too!

Thus the “Cox Loves Babies” concept was born.

We researched digital outlets most commonly used by our target audience and found that email, web banners, social media, and online videos were perfect for Cox to spread the word about their new infant-focused entertainment. And let’s be honest, babies are expensive to raise. So, we sweetened the campaign with a chance to win a $3k gift card.

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A Digital Growth Spurt

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*Higher than Company Average

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