When it comes to TV, adults have plenty of channels to choose from. As for babies, not so much. So, Cox decided to add entertainment for toddlers to enjoy alongside their favorite sippy cup.
In order to get the word out, we needed to inform Hispanic families about Cox’s newest channels: CBeebies and Baby TV. Why? Because Cox Loves Babies and they deserve entertainment options too!
We researched digital outlets most commonly used by our target audience and found that email, web banners, social media, and online videos were perfect for Cox to spread the word about their new infant-focused entertainment. And let’s be honest, babies are expensive to raise. So, we sweetened the campaign with a chance to win a $3k gift card.
*Higher than Company Average