Do you want to reach Hispanics to show your monthly promotions? Sure! Then why not start by placing your ads on multiple high-traffic Spanish websites? That way, you can gain thousands of impressions and get plenty of visitors on your site. All of which, are interested in your product.
For years, that was one of the few targeting capabilities display advertising offered. The resources that were available to create custom audiences were very limited and all we could do to optimize our campaigns was based on retargeting ads. This affected every marketer’s ability to efficiently reach and engage with their desired Hispanic consumers.
Fortunately, that’s now a problem of the past. With the arrival of programmatic marketers, targeting has become more intricate and precise than ever. Now, we’re capable of going beyond language-based targeting and can add even more segmentation to campaigns. By using factual information about Hispanics, marketers can be more strategic in their execution and are no longer limited to depending on language identifiers. Top leading third-party data providers have also played their part in making targeted ads more strategic and successful.