Blog

Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.

Marketing
31 Jul 2020

Why do I need a creative strategy in my marketing plan?

I know the answer you’re waiting for: “creativity is the fuel and engine of this business” and “it is vital for a marketing plan.” But when I turn on the TV –or your preferred way of consuming entertainment– the answer is anything but clear. I take off my shoes, lay down on the bed, grab the remote and turn on the TV. In an endless process of zapping […]

READ MORE
Marketing
15 Jul 2020

A successful project manager is always ‘in sync’:

Being a musician has helped me a lot as a project manager at PM3. And being a project manager has also helped me to become a better musician. Sounds weird? Maybe. But, in my experience, both professions have lots in common: they both need different players, working together in synchrony to create sweet music. Let me explain it to you…

READ MORE
Marketing
work from home motivation pm3 agency blog 2020.jpg
30 Jun 2020

Getting into flow can fundamentally transform

In this COVID-19 world, we all have had to adjust to new realities and circumstances each day. But now that many areas of the country are opening up, we’re realizing that our adjustment period is not over. As our expectations are continually changing, we are beginning to ask new questions. Will it always be like this? Will we ever get back to normal? What is the new normal? […]

READ MORE
Marketing
08 May 2020

Reinventing your brand without a Brand Mascot

Imagine Nesquik without the bunny, Cheetos without the coolness of Chester Cheetah, or how about Rice Krispies without the company of Snap, Crackle, and Pop! Those are just a few examples to mention, but the fact is that many of those memorable characters that we grew up with, children from countless countries will never have the chance to see in action. You might think that’s sad, but for […]

READ MORE
Marketing
09 Apr 2020

Digital marketing trends in 2020

It doesn’t take Google Lens to see all the strides the company makes continuously to keep ahead of the curve. Used by 800 million people, and counting, Google Discover is the new name for Google Feed, which allows iPhone and Android users to personalize their newsfeed by following or unfollowing chosen topics. Being one of the top latest trends in digital marketing, Google Discovery Ads are immersive and […]

READ MORE
Marketing
17 Jan 2020

3 Copywriting Tips to Boost Ad-performance

How many times have you seen headlines like these? • “Start your own business the easy way.” • “These 3 copywriting tips will rocket your sales!” • “5 ways to 10x your copy’s performance.” We’ve all read those articles that bait you in with too-good-to-be-true claims. But, how many of those articles, blogs, or e-books can you recall actually making a significant improvement to your life or profession? […]

READ MORE
Marketing
11 Sep 2019

Hashtag Activism: The new power of a hashtag

For a long time, our life on social media was centered around Likes and Comments. But, as time progressed, we began using hashtags in our photos, memories, and moments to file our posts into a population of similar content. These tags allow us to share our posts with the world through a word, phrase, or sentence that perfectly embodies everything we live, feel, or think. A picture’s no […]

READ MORE
Marketing
11 Jul 2019

Somewhere beyond the rainbow:
Why brands should be marketing to the LGBT community all year long

Pride season was back in June and we’re still talking about this? Yes, we are. Why? Well, because LGBTQQIP2SAA (Which stands for: Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Pansexual, 2-spirited, Asexual, and Allies. For the sake of brevity, we’ll refer to LGBTQQIP2SAA as LGBTQ+ for the remainder of this article) people are proudly LGBTQ+ all year long, and your support as a company or brand, if you […]

READ MORE
Marketing
18 Jun 2019

2% of the U.S. Runs Twitter and What that Means for Your Brand

Pew Research has recently released a report that details the demographics and engagement of Twitter users. This virtual census is a useful tool for understanding who we are talking to when we send a Tweet and can help us learn how to get the best out of Twitter.

READ MORE
Marketing
wall with graffiti art using some hispanic memes pm3 agency
31 May 2019

The deeper meaning of hispanic memes

Yet, it feels that way because we can exchange information across the globe in a snap. For me, I find it fascinating to see the diversity and rapid evolution of Latin America’s popular culture as new trends enter and older ones depart. There are many common features that unite and define pop-culture, including music, food, fashion, and of course the topic that inspired me to write this: Latin […]

READ MORE

Have a challenge for us?

We have answers... in English or Spanish!