Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.
U.S. Hispanics are becoming the main driving force in the U.S. economy. Not only that, but companies are aware of this, and you can see it in how they are changing the ways they do business. That’s because there’s a lot to gain from successfully reaching this community, which represents 18% of the U.S. population with a buying power of $1.7 trillion. Being aware of these numbers, brands […]
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It sounded like an impossible task. Will we have to wear face masks? What happens if some people don’t want to use them? How many meters apart are we going to sit from each other? Will the director understand me when I whisper my concerns in his ear with a piece of cloth covering my mouth?
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What do $1.3T dollars and over ¼ of the future U.S. population have in common? They’re both tied to the Latino demographic. If you research business articles from the last decade, you’ll see an overwhelming abundance of information discussing the importance of connecting with Latinos…yet it’s 2021, and a lot of companies are still playing catchup.
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From this innate desire, I’ve developed a mentality that allows me to visualize everything with an open mind. While lending yourself to new things usually sparks feelings of insecurity and fear, these moments are essential for learning and growing. Having the initiative to get out of your comfort zone helps you discover the world around you. As you can imagine, this process isn’t easy, but it has provided […]
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Without a doubt, comic books have driven me to become a graphic designer. They’ve inspired me since the day my mom gave me copies of the Flash, Batman, the Smurfs, and Condorito. I was immediately captivated by the stories, and in that moment, I decided my future would always incorporate the imaginative world of comics. My work has many parallels to the process of creating a comic book. […]
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Each language has its own peculiarities. In English, one rule of thumb is that ‘I’ goes before ‘E,’ except after ‘C.’ But, what if you heinously seize your weird foreign neighbor’s beige heifer? Aside from stealing your neighbor’s pregnant cow, can you see the problem(s) with that entire sentence? Even though the words are spelled correctly, they each disregard the rule I initially mentioned. That’s only one example […]
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Ah yes, although the beauty of a misquote is a discussion topic all its own, this little phrase is what many people refer to when they say, “Music soothes the savage beast.” Despite the original text holding a far deeper meaning, this quote sticks with us because music is powerful in a myriad of ways. It’s something I could talk about for days, but for the sake of […]
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Picture this. You’re in your office, lackadaisically browsing Amazon for something you don’t need. Then suddenly–you hear a noise. Far different than the clunky whirs of a printer and anxious clicks of a pen; this distinct sound demands you to take action. For you have just received… A NEW EMAIL. Now, your attention has been taken hostage, and in order to focus on your “work,” you must handle […]
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I’ll admit, many advertisements are far from being a masterpiece, but there is art in ads. In fact, you can find plenty of artistry in advertising around the world. You see, I’ve been working in advertising for over two decades, and while many people may see me as a designer on the surface, I am truly an artist at heart. I enjoy the privilege of running back and […]
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In these busy-busy times we live in it is way too common for people to skip pleasantries in favor of going straight to work. Although there is value in being efficient, there is extreme value in taking a minute of your time and saying hello to people. It’s true that some companies are massive and saying hello to everyone is impossible. That’s completely understandable, but the core teams […]
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