Blog

Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.

Culture
24 Feb 2020

Moving to America

From this innate desire, I’ve developed a mentality that allows me to visualize everything with an open mind. While lending yourself to new things usually sparks feelings of insecurity and fear, these moments are essential for learning and growing. Having the initiative to get out of your comfort zone helps you discover the world around you. As you can imagine, this process isn’t easy, but it has provided […]

READ MORE
Culture
19 Nov 2019

The history of comic books:
A billion-dollar business

Without a doubt, comic books have driven me to become a graphic designer. They’ve inspired me since the day my mom gave me copies of the Flash, Batman, the Smurfs, and Condorito. I was immediately captivated by the stories, and in that moment, I decided my future would always incorporate the imaginative world of comics. My work has many parallels to the process of creating a comic book. […]

READ MORE
Culture
31 Oct 2019

Lost in Transcreation: the problems with translating for advertising

Each language has its own peculiarities. In English, one rule of thumb is that ‘I’ goes before ‘E,’ except after ‘C.’ But, what if you heinously seize your weird foreign neighbor’s beige heifer? Aside from stealing your neighbor’s pregnant cow, can you see the problem(s) with that entire sentence? Even though the words are spelled correctly, they each disregard the rule I initially mentioned. That’s only one example […]

READ MORE
Culture
08 Oct 2019

The Benefits of Listening to Music While Working

Ah yes, although the beauty of a misquote is a discussion topic all its own, this little phrase is what many people refer to when they say, “Music soothes the savage beast.” Despite the original text holding a far deeper meaning, this quote sticks with us because music is powerful in a myriad of ways. It’s something I could talk about for days, but for the sake of […]

READ MORE
Culture
21 Aug 2019

Scheduling and Hosting a Productive Meeting 101

Picture this. You’re in your office, lackadaisically browsing Amazon for something you don’t need. Then suddenly–you hear a noise. Far different than the clunky whirs of a printer and anxious clicks of a pen; this distinct sound demands you to take action. For you have just received… A NEW EMAIL. Now, your attention has been taken hostage, and in order to focus on your “work,” you must handle […]

READ MORE
Culture
15 Mar 2019

Can Advertising be Considered Art?

I’ll admit, many advertisements are far from being a masterpiece, but there is art in ads. In fact, you can find plenty of artistry in advertising around the world. You see, I’ve been working in advertising for over two decades, and while many people may see me as a designer on the surface, I am truly an artist at heart. I enjoy the privilege of running back and […]

READ MORE
Culture
20 Dec 2018

The power of a hello in the morning

In these busy-busy times we live in it is way too common for people to skip pleasantries in favor of going straight to work. Although there is value in being efficient, there is extreme value in taking a minute of your time and saying hello to people. It’s true that some companies are massive and saying hello to everyone is impossible. That’s completely understandable, but the core teams […]

READ MORE
Culture
27 Sep 2018

My Life as a Gringo at a Hispanic Ad Agency

It’s 10:30 am on a Thursday, and amidst the sporadic chatter filling the room, I hear someone yell, “Gregorio!” Two years ago, that name wouldn’t have received a reaction from me, but this is my new reality. I am Gregorio. Inspired by a series of Victoria beer commercials where a gringo makes daft attempts to fit in with his Mexican “friends,” I was aptly dubbed that name within […]

READ MORE
Culture
07 Sep 2018

A Personal Take on Hispanic Heritage

I have always found myself to be connected to the Hispanic culture even though I grew up in Atlanta, Georgia. I can attribute my multicultural upbringing to my family’s diverse background. With a mother from Panama, father from Spain, and my grandparents hailing from Guatemala and Cuba, I guess you could say I’m very multicultural. My parents raised me to only speak Spanish at home, and I attended […]

READ MORE
Culture
Brewers baseball team case study
30 Aug 2018

Growing the Milwaukee Brewers’ Latino Fanbase

Milwaukee is a unique place with lots of summer activities, beer, brats, and of course, baseball! Home of the Brewers, the city has been united around the sport as early as the 1880s. Despite their market being one of the smallest in the league in terms of population, the Brewers are one of the highest attended teams in the MLB. In 2016, the Brewers had 38% of the […]

READ MORE

Have a challenge for us?

We have answers... in English or Spanish!