Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.
The Situation: The current COVID-19 crisis is impacting the nation in ways we could have never imagined. But although these are hard times for many, we are seeing people, companies, and governments coming together in supportive ways. Our full report, available to download here, will evaluate brands’ overall response to COVID-19, reveal how the Hispanic market is affected, and what brands can do to support this large and […]READ MORE
Season of Change As you are reading this, Labor Day weekend is well in the rear-view mirror as we collectively barrel down the road to fall. If spring is the season of renewal, then fall is the season of change. Here in Georgia, that means that the temperature is making its slow and irregular descent from the punishing 90s to the much more tolerable 70s. Farmers across the […]READ MORE
School’s out for summer! This joyous exclamation may not seem relevant to anyone who’s done with school or those without children, but to us in metro-Atlanta this means our commute time feels a lot more manageable. Of course, summer is about more than less-crowded highways. This season ushers in warmer weather, higher humidity, and much needed trips to the beach or lake. On top of basking in the […]READ MORE
The flowers are in bloom, the Brewer’s baseball season is starting up (pardon our client bias), and the sun is shining bright. It’s the season of rebirth and endless strategy briefs, which means we are on the lookout for new data and creative inspiration. In this edition of the newsletter, we’ll take a look at the concerning threat of mobile ad fraud and how it’s affecting ad agencies. […]READ MORE
Reaching the next the generation after Millenials, the Plurals, requires a different approach for marketing and advertising. It demands an approach that speaks their language beyond Spanish communication. In a culture where marketers are continually vying for attention from various groups, Generation Z, AKA the Plurals, will be the ultimate challenge. However, appealing to this particular Hispanic demographic is a golden opportunity because they are projected to reach […]READ MORE