Blog

Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.

Advertising
27 Feb 2019

From the brief to the screen (Part 1)

Thirty seconds isn’t a significant amount of time, especially when talking about TV time. Sometimes those 30 seconds aren’t even noticeable to the audience, because people don’t watch TV for the commercials. That’s why finding the right way to impact and generate attention is so crucial when brainstorming, creating, and producing a spot. Those 30 seconds of time are critical for the client’s business and their agency’s reputation. […]

READ MORE
Marketing
13 Feb 2019

Hispanics The Undeniable Opportunity

It’s about time we address the elephant in the room. And that elephant is the HUGE opportunity many businesses and marketers are overlooking. As for the room? Well, that’s the U.S. Hispanic market. Check it out.

READ MORE
Marketing
30 Jan 2019

What we know so far about the 2019 Super Bowl Ads

The Super Bowl LIII is upon us, and this time around, it’s in our home town of Atlanta, Georgia. We’re excited and also a little apprehensive about what kind of traffic these pre-game parties and events will bring as we get closer to February 3.

READ MORE
Marketing
28 Dec 2018

Change and Permanence: what 2019 holds for us

This is real. As you read this blog post, people in Sweden are waiting in lines to have microchips inserted under their skin. These tiny chips are no bigger than a grain of rice, and once inserted into a person’s thumb, will allow them to access their homes, offices, and gyms by swiping their hand against a digital reader. The microchips can even store contact details, social media […]

READ MORE
Marketing
27 Dec 2018

Christmas Advertising Industry Newsletter

Thanksgiving has come and gone. Christmas and the New Year are on the horizon. And we can’t leave our houses without at least three layers of clothes which can only mean one thing; winter is here! But don’t fret, you have this informative newsletter to keep you warm until spring. Below you’ll find a look at how retailers are handling the holiday season and some of our favorite […]

READ MORE
Culture
20 Dec 2018

The power of a hello in the morning

In these busy-busy times we live in it is way too common for people to skip pleasantries in favor of going straight to work. Although there is value in being efficient, there is extreme value in taking a minute of your time and saying hello to people. It’s true that some companies are massive and saying hello to everyone is impossible. That’s completely understandable, but the core teams […]

READ MORE
Business
15 Nov 2018

5 Workflow Tools We Can’t Live Without

The daily workflow in the era of technology Want to work faster? More efficient? Well, this one pill can change your li– just kidding! However, here’s a few tools our development team uses every day to speed up workflow and increase productivity. Seriously – if these tools help us on a daily basis, they’ll help you too!

READ MORE
Marketing
29 Oct 2018

Top 5 Digital Marketing Trends for the Hispanic Market in 2019

The tech takeover is upon us, and U.S. Hispanics are leading the way when it comes to technology adoption. They use digital devices for many purposes, like looking for deals, searching for jobs or courses, and various day-to-day activities such as banking transactions. They are tech savvy and consume mobile video at much higher rates than non-Hispanic whites. However, translating ads and websites is not enough for the […]

READ MORE
Marketing
16 Oct 2018

Human Beings are Creative by Nature

The fear of being creative is a curious yet common thing. “I can’t do that. I’m not creative. I don’t know how. Heck, I don’t even know how to begin.” All around the world in all the industries and all socio-cultural contexts, there are people who fear being creative. As you can see, it’s not that they are afraid they can’t be creative, it’s that they fear being […]

READ MORE
Culture
27 Sep 2018

My Life as a Gringo at a Hispanic Ad Agency

It’s 10:30 am on a Thursday, and amidst the sporadic chatter filling the room, I hear someone yell, “Gregorio!” Two years ago, that name wouldn’t have received a reaction from me, but this is my new reality. I am Gregorio. Inspired by a series of Victoria beer commercials where a gringo makes daft attempts to fit in with his Mexican “friends,” I was aptly dubbed that name within […]

READ MORE

Have a challenge for us?

We have answers... in English or Spanish!