Blog

Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.

Marketing
01 Apr 2019

Badvertising

Face it. Advertising is powerful. However, it’s not the type of power we commonly associate with physical strength or brute force. Instead, advertising utilizes the power of words and visuals to push us into action. I used the word action because it’s very open ended. For example, have you ever seen a commercial for the 16th time and immediately changed the channel? Well that’s an action. On the […]

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Culture
15 Mar 2019

Can Advertising be Considered Art?

I’ll admit, many advertisements are far from being a masterpiece, but there is art in ads. In fact, you can find plenty of artistry in advertising around the world. You see, I’ve been working in advertising for over two decades, and while many people may see me as a designer on the surface, I am truly an artist at heart. I enjoy the privilege of running back and […]

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Business
08 Mar 2019

Communication and Negotiation in a Multicultural Environment

Sometimes we don’t even notice, because it’s revealed through our eye movements or facial expressions, but nevertheless, we are negotiating. An article from BBC based on a study published in the magazine, Evolution and Human Behaviour, says that frowning is not to scare people away, but an intrinsic technique of negotiation to get what we want. The harder it looks like we are going to make it for […]

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Advertising
06 Mar 2019

From the brief to the screen (Part 2)

As for those of you that did read last week’s article, you know it’s time to begin production for the actual commercial! To start, we need to find who would be best suited to bring the idea to life. Most creative shops in this phase will start by looking for a production company. Fortunately, our agency already has an internal production team, so we let them take lead […]

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Advertising
27 Feb 2019

From the brief to the screen (Part 1)

Thirty seconds isn’t a significant amount of time, especially when talking about TV time. Sometimes those 30 seconds aren’t even noticeable to the audience, because people don’t watch TV for the commercials. That’s why finding the right way to impact and generate attention is so crucial when brainstorming, creating, and producing a spot. Those 30 seconds of time are critical for the client’s business and their agency’s reputation. […]

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Marketing
13 Feb 2019

Hispanics The Undeniable Opportunity

It’s about time we address the elephant in the room. And that elephant is the HUGE opportunity many businesses and marketers are overlooking. As for the room? Well, that’s the U.S. Hispanic market. Check it out.

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Marketing
30 Jan 2019

What we know so far about the 2019 Super Bowl Ads

The Super Bowl LIII is upon us, and this time around, it’s in our home town of Atlanta, Georgia. We’re excited and also a little apprehensive about what kind of traffic these pre-game parties and events will bring as we get closer to February 3.

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Marketing
28 Dec 2018

Change and Permanence: what 2019 holds for us

This is real. As you read this blog post, people in Sweden are waiting in lines to have microchips inserted under their skin. These tiny chips are no bigger than a grain of rice, and once inserted into a person’s thumb, will allow them to access their homes, offices, and gyms by swiping their hand against a digital reader. The microchips can even store contact details, social media […]

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Marketing
27 Dec 2018

Christmas Advertising Industry Newsletter

Thanksgiving has come and gone. Christmas and the New Year are on the horizon. And we can’t leave our houses without at least three layers of clothes which can only mean one thing; winter is here! But don’t fret, you have this informative newsletter to keep you warm until spring. Below you’ll find a look at how retailers are handling the holiday season and some of our favorite […]

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Culture
20 Dec 2018

The power of a hello in the morning

In these busy-busy times we live in it is way too common for people to skip pleasantries in favor of going straight to work. Although there is value in being efficient, there is extreme value in taking a minute of your time and saying hello to people. It’s true that some companies are massive and saying hello to everyone is impossible. That’s completely understandable, but the core teams […]

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