Blog

Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.

Culture
07 Sep 2018

A Personal Take on Hispanic Heritage

I have always found myself to be connected to the Hispanic culture even though I grew up in Atlanta, Georgia. I can attribute my multicultural upbringing to my family’s diverse background. With a mother from Panama, father from Spain, and my grandparents hailing from Guatemala and Cuba, I guess you could say I’m very multicultural. My parents raised me to only speak Spanish at home, and I attended […]

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Culture
Brewers baseball team case study
30 Aug 2018

Growing the Milwaukee Brewers’ Latino Fanbase

Milwaukee is a unique place with lots of summer activities, beer, brats, and of course, baseball! Home of the Brewers, the city has been united around the sport as early as the 1880s. Despite their market being one of the smallest in the league in terms of population, the Brewers are one of the highest attended teams in the MLB. In 2016, the Brewers had 38% of the […]

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Agency News
After millenials the plurals
30 Aug 2018

The Plural Phenomenon

In a culture where marketers are constantly vying for attention from various groups, Generation Z, AKA the Plurals, will be the ultimate challenge. In fact, they are projected to reach 40% of all consumers in 20201. Just look at anyone you know under 20, and it’s easy to see how their perspective is radically different from older generations. Born in the mid to late nineties, they grew up […]

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