Blog

Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.

Marketing
08 May 2020

Reinventing your brand without a Brand Mascot

Imagine Nesquik without the bunny, Cheetos without the coolness of Chester Cheetah, or how about Rice Krispies without the company of Snap, Crackle, and Pop! Those are just a few examples to mention, but the fact is that many of those memorable characters that we grew up with, children from countless countries will never have the chance to see in action. You might think that’s sad, but for […]

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Agency News
volunteer extends his hand to help fight impact of covid 19 on hispanic market
15 Apr 2020

COVID-19 is impacting the Hispanic market

The Situation: The current COVID-19 crisis is impacting the nation in ways we could have never imagined. But although these are hard times for many, we are seeing people, companies, and governments coming together in supportive ways. Our full report, available to download here, will evaluate brands’ overall response to COVID-19, reveal how the Hispanic market is affected, and what brands can do to support this large and […]

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Marketing
09 Apr 2020

Digital marketing trends in 2020

It doesn’t take Google Lens to see all the strides the company makes continuously to keep ahead of the curve. Used by 800 million people, and counting, Google Discover is the new name for Google Feed, which allows iPhone and Android users to personalize their newsfeed by following or unfollowing chosen topics. Being one of the top latest trends in digital marketing, Google Discovery Ads are immersive and […]

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Culture
24 Feb 2020

Moving to America

From this innate desire, I’ve developed a mentality that allows me to visualize everything with an open mind. While lending yourself to new things usually sparks feelings of insecurity and fear, these moments are essential for learning and growing. Having the initiative to get out of your comfort zone helps you discover the world around you. As you can imagine, this process isn’t easy, but it has provided […]

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Marketing
17 Jan 2020

3 Copywriting Tips to Boost Ad-performance

How many times have you seen headlines like these? • “Start your own business the easy way.” • “These 3 copywriting tips will rocket your sales!” • “5 ways to 10x your copy’s performance.” We’ve all read those articles that bait you in with too-good-to-be-true claims. But, how many of those articles, blogs, or e-books can you recall actually making a significant improvement to your life or profession? […]

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Advertising
18 Dec 2019

The Fickle Battlefield for Consumers
A brief write-up on AI, AR, & VR marketing.

Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) are reshaping the world around us. That’s quite extraordinary, seeing that these technologies are still in their infantile years. Think about it. Now, we have virtual shopping, home automation, digital currencies, online relationships, and so on. Reality is quickly fading as more people are learning to live in this virtual world created by technology. The battlefield where brands […]

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Culture
19 Nov 2019

The history of comic books:
A billion-dollar business

Without a doubt, comic books have driven me to become a graphic designer. They’ve inspired me since the day my mom gave me copies of the Flash, Batman, the Smurfs, and Condorito. I was immediately captivated by the stories, and in that moment, I decided my future would always incorporate the imaginative world of comics. My work has many parallels to the process of creating a comic book. […]

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Culture
31 Oct 2019

Lost in Transcreation: the problems with translating for advertising

Each language has its own peculiarities. In English, one rule of thumb is that ‘I’ goes before ‘E,’ except after ‘C.’ But, what if you heinously seize your weird foreign neighbor’s beige heifer? Aside from stealing your neighbor’s pregnant cow, can you see the problem(s) with that entire sentence? Even though the words are spelled correctly, they each disregard the rule I initially mentioned. That’s only one example […]

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Culture
08 Oct 2019

The Benefits of Listening to Music While Working

Ah yes, although the beauty of a misquote is a discussion topic all its own, this little phrase is what many people refer to when they say, “Music soothes the savage beast.” Despite the original text holding a far deeper meaning, this quote sticks with us because music is powerful in a myriad of ways. It’s something I could talk about for days, but for the sake of […]

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Agency News
23 Sep 2019

Advertising News:
Fall Agency Newsletter

Season of Change As you are reading this, Labor Day weekend is well in the rear-view mirror as we collectively barrel down the road to fall. If spring is the season of renewal, then fall is the season of change. Here in Georgia, that means that the temperature is making its slow and irregular descent from the punishing 90s to the much more tolerable 70s. Farmers across the […]

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