Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.
The daily workflow in the era of technology Want to work faster? More efficient? Well, this one pill can change your li– just kidding! However, here’s a few tools our development team uses every day to speed up workflow and increase productivity. Seriously – if these tools help us on a daily basis, they’ll help you too!READ MORE
The tech takeover is upon us, and U.S. Hispanics are leading the way when it comes to technology adoption. They use digital devices for many purposes, like looking for deals, searching for jobs or courses, and various day-to-day activities such as banking transactions. They are tech savvy and consume mobile video at much higher rates than non-Hispanic whites. However, translating ads and websites is not enough for the […]READ MORE
The fear of being creative is a curious yet common thing. “I can’t do that. I’m not creative. I don’t know how. Heck, I don’t even know how to begin.” All around the world in all the industries and all socio-cultural contexts, there are people who fear being creative. As you can see, it’s not that they are afraid they can’t be creative, it’s that they fear being […]READ MORE
It’s 10:30 am on a Thursday, and amidst the sporadic chatter filling the room, I hear someone yell, “Gregorio!” Two years ago, that name wouldn’t have received a reaction from me, but this is my new reality. I am Gregorio. Inspired by a series of Victoria beer commercials where a gringo makes daft attempts to fit in with his Mexican “friends,” I was aptly dubbed that name within […]READ MORE
I have always found myself to be connected to the Hispanic culture even though I grew up in Atlanta, Georgia. I can attribute my multicultural upbringing to my family’s diverse background. With a mother from Panama, father from Spain, and my grandparents hailing from Guatemala and Cuba, I guess you could say I’m very multicultural. My parents raised me to only speak Spanish at home, and I attended […]READ MORE
Milwaukee is a unique place with lots of summer activities, beer, brats, and of course, baseball! Home of the Brewers, the city has been united around the sport as early as the 1880s. Despite their market being one of the smallest in the league in terms of population, the Brewers are one of the highest attended teams in the MLB. In 2016, the Brewers had 38% of the […]READ MORE
In a culture where marketers are constantly vying for attention from various groups, Generation Z, AKA the Plurals, will be the ultimate challenge. In fact, they are projected to reach 40% of all consumers in 20201. Just look at anyone you know under 20, and it’s easy to see how their perspective is radically different from older generations. Born in the mid to late nineties, they grew up […]READ MORE