Blog

Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.

Business
15 Nov 2018

5 Workflow Tools We Can’t Live Without

The daily workflow in the era of technology Want to work faster? More efficient? Well, this one pill can change your li– just kidding! However, here’s a few tools our development team uses every day to speed up workflow and increase productivity. Seriously – if these tools help us on a daily basis, they’ll help you too!

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Marketing
29 Oct 2018

Top 5 Digital Marketing Trends
for the Hispanic Market in 2019

The tech takeover is upon us, and U.S. Hispanics are leading the way when it comes to technology adoption. They use digital devices for many purposes, like looking for deals, searching for jobs or courses, and various day-to-day activities such as banking transactions. They are tech savvy and consume mobile video at much higher rates than non-Hispanic whites. However, translating ads and websites is not enough for the […]

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Marketing
16 Oct 2018

Human Beings are Creative by Nature

The fear of being creative is a curious yet common thing. “I can’t do that. I’m not creative. I don’t know how. Heck, I don’t even know how to begin.” All around the world in all the industries and all socio-cultural contexts, there are people who fear being creative. As you can see, it’s not that they are afraid they can’t be creative, it’s that they fear being […]

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Culture
27 Sep 2018

My Life as a Gringo at a Hispanic Ad Agency

It’s 10:30 am on a Thursday, and amidst the sporadic chatter filling the room, I hear someone yell, “Gregorio!” Two years ago, that name wouldn’t have received a reaction from me, but this is my new reality. I am Gregorio. Inspired by a series of Victoria beer commercials where a gringo makes daft attempts to fit in with his Mexican “friends,” I was aptly dubbed that name within […]

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Culture
07 Sep 2018

A Personal Take on Hispanic Heritage

I have always found myself to be connected to the Hispanic culture even though I grew up in Atlanta, Georgia. I can attribute my multicultural upbringing to my family’s diverse background. With a mother from Panama, father from Spain, and my grandparents hailing from Guatemala and Cuba, I guess you could say I’m very multicultural. My parents raised me to only speak Spanish at home, and I attended […]

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Culture
Brewers baseball team case study
30 Aug 2018

Growing the Milwaukee Brewers’ Latino Fanbase

Milwaukee is a unique place with lots of summer activities, beer, brats, and of course, baseball! Home of the Brewers, the city has been united around the sport as early as the 1880s. Despite their market being one of the smallest in the league in terms of population, the Brewers are one of the highest attended teams in the MLB. In 2016, the Brewers had 38% of the […]

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Agency News
After millenials the plurals
30 Aug 2018

The Plural Phenomenon

In a culture where marketers are constantly vying for attention from various groups, Generation Z, AKA the Plurals, will be the ultimate challenge. In fact, they are projected to reach 40% of all consumers in 20201. Just look at anyone you know under 20, and it’s easy to see how their perspective is radically different from older generations. Born in the mid to late nineties, they grew up […]

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