Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.
U.S. Hispanics are becoming the main driving force in the U.S. economy. Not only that, but companies are aware of this, and you can see it in how they are changing the ways they do business. That’s because there’s a lot to gain from successfully reaching this community, which represents 18% of the U.S. population with a buying power of $1.7 trillion. Being aware of these numbers, brands […]
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It sounded like an impossible task. Will we have to wear face masks? What happens if some people don’t want to use them? How many meters apart are we going to sit from each other? Will the director understand me when I whisper my concerns in his ear with a piece of cloth covering my mouth?
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What do $1.3T dollars and over ¼ of the future U.S. population have in common? They’re both tied to the Latino demographic. If you research business articles from the last decade, you’ll see an overwhelming abundance of information discussing the importance of connecting with Latinos…yet it’s 2021, and a lot of companies are still playing catchup.
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Simply put: COVID-19 awakened us to realize where we need to place greater priority in our lives. 7 out of 10 respondents literally claimed they’ve “had a wakeup call” for them to focus on their families unhealthy habits.
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Is Black Friday 2020 Cancelled? The answer is no. Although Black Friday won’t be the same in 2020, brands and consumers refuse to give up on this day, which has pretty much become part of our culture and has even been adopted in several other countries. Sure, this year won’t have the typical crowds in stores, but most stores will definitely do Black Friday and have established plans […]
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I know the answer you’re waiting for: “creativity is the fuel and engine of this business” and “it is vital for a marketing plan.” But when I turn on the TV –or your preferred way of consuming entertainment– the answer is anything but clear. I take off my shoes, lay down on the bed, grab the remote and turn on the TV. In an endless process of zapping […]
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Being a musician has helped me a lot as a project manager at PM3. And being a project manager has also helped me to become a better musician. Sounds weird? Maybe. But, in my experience, both professions have lots in common: they both need different players, working together in synchrony to create sweet music. Let me explain it to you…
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In this COVID-19 world, we all have had to adjust to new realities and circumstances each day. But now that many areas of the country are opening up, we’re realizing that our adjustment period is not over. As our expectations are continually changing, we are beginning to ask new questions. Will it always be like this? Will we ever get back to normal? What is the new normal? […]
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A day in the life of an advertising project manager can get pretty hectic, like many things in advertising. Let’s face it: the ad world moves fast and lives in a permanently accelerated rush mode. Yes, even during supposedly “slow times” like the ones we’re living requires that we engage in what looks like a dangerous dance with chaos to get ahead and stay ahead. How is that […]
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Imagine Nesquik without the bunny, Cheetos without the coolness of Chester Cheetah, or how about Rice Krispies without the company of Snap, Crackle, and Pop! Those are just a few examples to mention, but the fact is that many of those memorable characters that we grew up with, children from countless countries will never have the chance to see in action. You might think that’s sad, but for […]
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