Blog

Multicultural marketing is evolving just as fast as the Hispanic population is growing. Stay up to speed on U.S. Hispanic marketing, agency news, and office buffoonery with PM3. Consider us your advertising amigos.

17 Jan 2020

3 Copywriting Tips to Boost Ad-performance

How many times have you seen headlines like these? • “Start your own business the easy way.” • “These 3 copywriting tips will rocket your sales!” • “5 ways to 10x your copy’s performance.” We’ve all read those articles that bait you in with too-good-to-be-true claims. But, how many of those articles, blogs, or e-books can you recall actually making a significant improvement to your life or profession? […]

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Advertising
18 Dec 2019

The Fickle Battlefield for Consumers
A brief write-up on AI, AR, & VR marketing.

Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) are reshaping the world around us. That’s quite extraordinary, seeing that these technologies are still in their infantile years. Think about it. Now, we have virtual shopping, home automation, digital currencies, online relationships, and so on. Reality is quickly fading as more people are learning to live in this virtual world created by technology. The battlefield where brands […]

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Culture
19 Nov 2019

The history of comic books:
A billion-dollar business

Without a doubt, comic books have driven me to become a graphic designer. They’ve inspired me since the day my mom gave me copies of the Flash, Batman, the Smurfs, and Condorito. I was immediately captivated by the stories, and in that moment, I decided my future would always incorporate the imaginative world of comics. My work has many parallels to the process of creating a comic book. […]

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Culture
31 Oct 2019

Lost in Transcreation: the problems with translating for advertising

Each language has its own peculiarities. In English, one rule of thumb is that ‘I’ goes before ‘E,’ except after ‘C.’ But, what if you heinously seize your weird foreign neighbor’s beige heifer? Aside from stealing your neighbor’s pregnant cow, can you see the problem(s) with that entire sentence? Even though the words are spelled correctly, they each disregard the rule I initially mentioned. That’s only one example […]

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Culture
08 Oct 2019

The Benefits of Listening to Music While Working

Ah yes, although the beauty of a misquote is a discussion topic all its own, this little phrase is what many people refer to when they say, “Music soothes the savage beast.” Despite the original text holding a far deeper meaning, this quote sticks with us because music is powerful in a myriad of ways. It’s something I could talk about for days, but for the sake of […]

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Agency News
23 Sep 2019

Advertising News:
Fall Agency Newsletter

Season of Change As you are reading this, Labor Day weekend is well in the rear-view mirror as we collectively barrel down the road to fall. If spring is the season of renewal, then fall is the season of change. Here in Georgia, that means that the temperature is making its slow and irregular descent from the punishing 90s to the much more tolerable 70s. Farmers across the […]

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Marketing
11 Sep 2019

Hashtag Activism: The new power of a hashtag

For a long time, our life on social media was centered around Likes and Comments. But, as time progressed, we began using hashtags in our photos, memories, and moments to file our posts into a population of similar content. These tags allow us to share our posts with the world through a word, phrase, or sentence that perfectly embodies everything we live, feel, or think. A picture’s no […]

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Culture
21 Aug 2019

Scheduling and Hosting a Productive Meeting 101

Picture this. You’re in your office, lackadaisically browsing Amazon for something you don’t need. Then suddenly–you hear a noise. Far different than the clunky whirs of a printer and anxious clicks of a pen; this distinct sound demands you to take action. For you have just received… A NEW EMAIL. Now, your attention has been taken hostage, and in order to focus on your “work,” you must handle […]

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Agency News
31 Jul 2019

Advertising News: Summer Agency Newsletter

School’s out for summer! This joyous exclamation may not seem relevant to anyone who’s done with school or those without children, but to us in metro-Atlanta this means our commute time feels a lot more manageable. Of course, summer is about more than less-crowded highways. This season ushers in warmer weather, higher humidity, and much needed trips to the beach or lake. On top of basking in the […]

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Marketing
11 Jul 2019

Somewhere beyond the rainbow:
Why brands should be marketing to the LGBT community all year long

Pride season was back in June and we’re still talking about this? Yes, we are. Why? Well, because LGBTQQIP2SAA (Which stands for: Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Pansexual, 2-spirited, Asexual, and Allies. For the sake of brevity, we’ll refer to LGBTQQIP2SAA as LGBTQ+ for the remainder of this article) people are proudly LGBTQ+ all year long, and your support as a company or brand, if you […]

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