Understanding a market isn’t just about speaking the language. It’s about understanding its culture, values, behaviors, motivations and aspirations. The PM3 Way is a process that we use to create communication strategies that produce immediate and measurable results. It’s a process that allows us to reach our target market and have a conversation with them. It’s how PM3 creates a special chemistry between brands and consumers.
Ricky’s career in advertising began in Puerto Rico, where he started as a copywriter at Lopito, Ileana & Howie and later Account Director at Badillo Saatchi & Saatchi. He also served as Regional Marketing Manager at Adelphia and later founded Indigo Communications. Ricky has worked with a number of brands, including Electrolux, Frigidaire, White Westinghouse, Jaguar, Mass Mutual, Anheuser Busch and Unilever.
Ricky is a native of Puerto Rico.