Ricky Echegaray


Understanding a market isn’t just about speaking the language. It’s about understanding its culture, values, behaviors, motivations and aspirations. The PM3 Way is a process that we use to create communication strategies that produce immediate and measurable results. It’s a process that allows us to reach our target market and have a conversation with them. It’s how PM3 creates a special chemistry between brands and consumers.

Ricky’s career in advertising began in Puerto Rico, where he started as a copywriter at Lopito, Ileana & Howie and later Account Director at Badillo Saatchi & Saatchi. He also served as Regional Marketing Manager at Adelphia and later founded Indigo Communications. Ricky has worked with a number of brands, including Electrolux, Frigidaire, White Westinghouse, Jaguar, Mass Mutual, Anheuser Busch and Unilever.

Ricky is a native of Puerto Rico.


Eduardo Pérez


Eduardo, launched PM Publicidad (now PM3) in 2003 and has led the Hispanic marketing and advertising agency’s growth from scratch to over 30 employees.

Eduardo’s professional background prior to starting PM Publicidad was primarily on the client side, mostly with Astral Group, a Barcelona-based multinational, followed by several years in the e-commerce and digital development space. He previously served on the Board of Directors of non profits Prevent Blindness Georgia and Quality Care for Children, as well as on the Board of Atlanta Advertising Club and the Orange County Ad Federation. Eduardo is a frequent speaker at conferences and events on the subject of the U.S. Hispanic segment and marketing to them, and was a regional and finals judge for the 2013 and 2014 Effie Awards.

Eduardo was born and raised in the United States by Spanish parents. He was educated at The Florida State University where he earned degrees in International Affairs and Political Science. A former professional road cyclist, Eduardo remains highly active in sports.


Hernan Feuermann

Executive Creative Director

Hernán, PM3’s Executive Creative Director is a veteran in the agency business with over 20 years of experience. Under his creative leadership PM3 has implemented organization wide processes beneficial in to all departments. In his day-to-day Hernán oversees all aspects of the agency’s creative output, from TV spots to Direct marketing pieces and everything on the digital space.

He has worked as a creative writer and director capacity for JWT Argentina and Ogilvy & Mather Argentina’s Voz e Imagen among other agencies with accounts such as Nestlé, Deutsche Bank, Johnson & Johnson, MasterCard, Ford, Unilever and Kodak to name a few. Hernán has also been deeply involved in the Corporate Social Responsibility arena in the past as it is one of his passions.

Hernán is a native of Argentina. Besides a degree in advertising, he also holds a degree in psychology.




Rodrigo Tobar

Creative Director


Patricia Ramon



We don’t just have cultural expertise, we have actual cultural experience. Our team has walked paths through various countries, markets, and life experiences – all of which have brought us here, The PM3 Way.


The best way to get to know one another is through dialogue. That’s why at PM3 we work to give each brand a personality and a story that’s relevant to each consumer. We create strong and lasting bonds between brands and consumers, bonds that result in brand loyalty.

Our skills