¡Viva lotto!

¡Viva Lotto!

Can you imagine receiving $1,000 a day for the rest of your life?
Well, that’s exactly what happens when you win Georgia Lottery’s Cash4Life game.

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Georgia Lottery asked us to increase

Hispanic awareness for their Cash4Life game.

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georgia lottery pm3 agency case study
georgia lottery pm3 agency case study

Our Solution

In only 15 days,

we created a TV/Radio campaign that let Latino viewer’s imaginations run wild with possibilities.

Radio Spots_

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Jackpot!

We achieved a record-breaking revenue transfer of 1.1 billion dollars and a 9.8% increase in Cash4Life sales for 2016.

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